Windows 8 a new beginning

Windows Microsoft 8 has been previewed by Microsoft office in their “build conference” it will become next generation operating system it will run on personal computers, including home and business desktops, laptops, notebooks, tablet PCs, servers, and media center PCs. Its user interface has been changed to make it better.

Microsoft has not announced its release date yet but It is expected that Microsoft will officially release it in the end of 2012.

 Some amazing features of windows 8

windows 8 desktop and Start menu

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  Start up menu has a great look it groups many application together so the user can  navigate easily and we can add new program to it. Its design is the best. Windows 8 Star Menu displays a list of default and custom metro tiles, which act as shortcuts to Desktop, Control Panel, Windows Explorer, Weather app, RSS, Windows App Store, Internet Explorer, and other installed applications.

                     

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Windows 8 Start Search

 Start Search of windows 8  appears from right side of the screen it contain some predefined  categories like, Apps, Settings, and Files, along with list of installed applications, which help users quickly find and launch an application.it enable you to search any any specific program you don’t need to press enter for results it will filter results as you type

                            

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Windows Task Manager

The new design of task manager makes it easy to monitor computer application. Most important feature is that when you open task manager it only shows those applications which are currently running so you can easily end or terminate any program you want to end. You can view properties of any program, open its location in Windows Explorer, and initiate web search to get detailed information about the application.

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When you click on more information it will show the extended task manager. The extended view includes Processes, Performance, App History, Start-up, Users, Details, and Services tabs. In the processes tab network and disk tab is added additionally which will greatly help users to keep tab on current disk and network usage for all running applications and processes

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The performance tab has been reorganized with dynamic, line graph, showing more detailed information regarding CPU, Memory, Disk, Network usage. Under the graph there is space in which you can see extra information about selected item.

 

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App history is a new tab added to windows 8 unlike to windows 7.it shows previously used application during session and you can also view its CPU and Network usage. You are also able to switch to previous application.

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Start up and Users tab enable you to manage application which start up when you log in to windows. The detailed tab shows you all users and there CPU and Memory usage through it you can also debug any application using Microsoft visual studio or any other debugger. You can also search online through internet explorer.                                                                               

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New Ribbon Tools And Options

The windows 8 new ribbon-based explorer provide you user interface like ms office 2010.it bring all necessary options and tools in the right of  the  ribbon,so you don’t  need to find the options from menus when ever you click any application you will see  certain option for the selected application for instance if you click picture you will see a picture tool manage tab.

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By default there are four tabs in explorer including File,Home, Share,and View

Home Tab

The Home tab deals with basic file and folder options, which include, Copy, Paste, Cut, along with two new Copy Path and Paste Shortcut buttons to copy the source path of selected file.. The Delete button allows you to directly send selected file, shortcut, folder, etc, to Recycle Bin or permanently delete the selected item without moving to Recycle Bin.

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Share Tab

The Share tab enables you to quickly create ZIP file for selected files and folders, email files through default email client, burn file and folder to optical disc, print the document, and send Fax copy.

             

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View Tab

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File Tab

File tab enable you to open the command prompt directly from explorer you can open as administrator or user

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and  if you select any image you will see image which includes buttons like set as back ground  rotate and others

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Aside from options included for files and folders, you will see Computer window related options in Windows 8 Explorer ribbon. The Computer tab allows users to open the drive, properties window of selected drive, access Map network drive options, add select drive to network location, open Control panel, bring up Add/Remove application window, and view system properties. 

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Windows 8 boot

Windows 8 only takes 8 to 10 seconds in boot process unlike windows 7 which takes more time

published by:  FAHAD REHMAN

This was quickly echoed by other developers.  Blizzard Entertainment’s Executive Vice President of Game Design for Diablo III, Rob Pardo, tweeted the following:

nice interview with Gabe Newell – «I think Windows 8 is a catastrophe for everyone in the PC space* – not awesome for Blizzard either

— Rob Pardo (@Rob_Pardo) July 25, 2012

While Blizzard Entertainment has since confirmed there will be a release of the Blizzard products onto the Windows 8 platform, the developers blasting of Windows 8 still continues, and some developers are even refusing to have their applications certified by Microsoft.

Since then, more software developers have been more or less echoing this sentiment.  Even Minecraft creator Markus Persson got in on the action when he tweeted the following:

Got an email from microsoft, wanting to help «certify» minecraft for win 8. I told them to stop trying to ruin the pc as an open platform.

— notch (@notch) September 27, 2012

I’d rather have minecraft not run on win 8 at all than to play along. Maybe we can convince a few people not to switch to win 8 that way..

— notch (@notch) September 27, 2012

 What’s all the clamor about?

The launch of Windows 8 comes with the launch of the Microsoft Windows Store and integration with X-Box Music service.  Microsoft is following the example of Apple’s success with the Apple App Store; and raising the bar by making a Microsoft Windows Store accessible across all its platforms, including X-Box, Windows Phone, Windows Desktops.  So you can order your X-Box game on your phone, start up the X-Box, and it’s already there.  You can order that new music on your X-Box, and it’s already on your computer or tablet or phone.  Pretty cool, right?

There is nothing immoral or illegal about this activity.   In fact, Microsoft is considerably justified in pursuing a strategy which has been so successful for Apple.  But this new strategy pushes further into our electronic world and puts the squeeze not just on the consumer, but also on both equipment manufacturers and software developers.  All applications sold through the Windows Store will give Microsoft the same 30% cut that Apple derives from apps sold on the App Store.  Apple is following suit by extending its App Store onto their desktops.

When software developers are developing for one of the 3 primary platforms (Windows, Apple OS, Linux), they rely on the developer of the operating system to put out a Software Development Kit (SDK).  The new Windows 8 Software Development Kit provides coding that is streamlined for using the Windows Store to market applications.  Again, not surprising.

Apple has been very successful in controlling what apps are available in the Apple Store.  If you want your App listed, then play by Apple’s rules when it comes to the content of the App, and give them 30% off the top.  Apple has always been a closed source, proprietary system.   They control the hardware AND the software.  The benefits to a closed system is that the software works.  Users of Apple products generally experience fewer errors and less downtime.  With that comes less third-party innovation.  Most of the major breakthroughs on the Apple platform have been developed solely, or in conjunction with Apple themselves.

Microsoft, on the other hand, took an open platform approach.  Granted, Windows itself has always been closed.  But development of software for the platform was left open, and drivers for the hardware was also open, allowing third party developers of both hardware and software to innovate to the sky, with only the limitations of the Windows platform itself.   In addition, anything you developed for the Windows platform was your own.  The profits…were your own.  Allowing an open development platform had its drawbacks, and poorly coded applications and drivers resulted in errors.  This is where the free market takes hold, and those companies who consistently wrote poorly coded software were *generally* driven out of business, and those who coded well were able to compete in the global software marketplace.  Well…so long as you weren’t coding some kind of software which directly competed with Microsoft products (more on that later, as well).

Now, if you want your App or Application listed in the Microsoft Windows Store, similar rules to the Apple paradigm apply.  This gives Microsoft unprecedented control of not just of Apps, designed primarily for Windows phones and tablets, but also of Applications and Games.  The birth of the Microsoft Windows Store is a means for Microsoft to tighten the reigns on software developers, as well as skimming profits off the top.  Anything Microsoft doesn’t agree with can be removed from the Microsoft Windows Store.   The benefits to this are the same as the benefits with Apple, in that tighter control will generally mean better working applications.  The problem with closing the platform is that it stifles innovation and competition.

With the launch of the Microsoft Windows Store, Microsoft has taken the first step in tightening the reins.  In truth, there is not a lot wrong here…yet.  Software developers can opt not to use the Microsoft Windows Store, and instead continue pursuing their own software distribution methods.  The fear is that the second step, where Microsoft further tightens the reins and begins limiting what can be installed outside of the store, or demanding more criteria in alignment with Microsoft’s designs, will be all too easy a step to take, with little recourse for the developers.  Microsoft is treading new ground here, and seeing how far they can go.  There are already negotiations going on with some governments to ensure that Microsoft will not be stifling competition.

A Little History…

Apple and Microsoft

Apple was the company which billed itself as the little company fighting the “Big Brother” establishment, as seen here in their famous commercial in 1984.  [youtube]http://www.youtube.com/watch?v=OYecfV3ubP8[/youtube]

Apple has been a generally closed company, with tight controls over hardware and software.  Rival upstart Microsoft, which “borrowed” technology from Apple (who “borrowed”  their technology from Xerox – who never saw a dime for it – though that was Xerox’ own fault), was the company who made their operating system more open, so manufacturers could innovate and write their own drivers; and software developers could create applications; and everyone took their profits to the bank.

Now, while the Windows platforms had been left relatively open, no one can deny that Microsoft was extremely aggressive against competitors. Despite losing anti-trust cases for its part in the browser wars in the late ’90s, Microsoft and Internet Explorer still emerged the victor from those wars, driving rival Netscape out of the limelight, and sending its browser code back to Mozilla source, later to be reborn as Firefox.   Microsoft accomplished this not only by tightly integrating its own browser, Internet Explorer, into the Windows Operating System, but also making it difficult for users to utilize any alternatives.   Anti-Trust cases in both the United States and Europe slapped Microsoft’s hands.  No No.  You can’t do that.

Microsoft learned its lessons about Anti-Trust cases.  So when it turned its sights to another rival, the open source Linux Operating System, Microsoft utilized completely different tactics.  Why should Microsoft fight the fight when they can let another corporation be the  patsy – I mean, champion.

SCO Unix vs the World

The history of Unix predates all these corporations.  It goes way back to Bell Labs and AT&T in the 1960s and 70s.  Eric Steven Raymond wrote The Art of Unix Programming, and Chapter 2 History: Origins and History of Unix, 1969-1995 provides the truly incredible beginnings of these systems and the battles of the original developers with and against corporate backing and influence.   A  highly recommended read.  At the end of this chapter, he writes:

“AT&T divested its interest in Sun in 1992; then sold its Unix Systems Laboratories to Novell in 1993; Novell handed off the Unix trademark to the X/Open standards group in 1994; AT&T and Novell joined OSF [Open Software Foundation] in 1994, finally ending the Unix wars. In 1995 SCO bought UnixWare (and the rights to the original Unix sources) from Novell.”

The SCO Group, as a developer, had worked with IBM on their proprietary Unix variant, AIX.   IBM was also involved with the OSF (Open Software Foundation), with developers who worked both on the closed source AIX, but also in the open-source world of Linux.   SCO sued IBM in 2003 alleging that the latter had shared proprietary code which had crept into the Linux Kernel.  In fact, SCO began suing many organizations, including some organizations that were simply operating their businesses on Linux based servers, such as Autozone and DaimlerChrysler.  Throughout the early part of the decade, SCO became primarily a legal organization and set out to protect its’ copyrights. The sheer number of lawsuits prompted Pamela Jones to create the website Groklaw, which kept track of the lawsuits, the allegations, and all the public documents. Groklaw has won numerous awards for its’ work.

Well, over the course of all this controversy, it turned out that Microsoft had been indirectly funding SCO Group.  It made sense.  The threat kept businesses feeding from Microsoft’s trough. All in all, Microsoft contributed over $100 Million to keep the lawsuits going.  Yeah.  Let that sink in.  As a result of this heavy pressure, Linux distributors had difficulty establishing Linux as a business platform.

Part of the challenge of all these allegations was that SCO would not allow anyone to review any of the code it claimed was copyrighted except under a Non-Disclosure Agreement.   This is a pattern which Microsoft pushed highly at the time, and continues to push heavily today.  Open Source developers were never able to review the code to determine if there was any legitimate claim by SCO.   This made the legal process drag on for years, which was good business for Microsoft.

Then out of seemingly nowhere, Novell enters the fray, and says to SCO (and I paraphrase)  ‘Um … you know those Unix rights we sold you?  We actually only sold you the trademarks and some Unix assets, but we retained the copyrights and intellectual properly.’   Boom.

Multiple lawsuits spring up between SCO and Novell.   Claims and counter claims.  These lawsuits also took years.  And Novell simply didn’t have the deep pockets to get into another long legal battle.  They were currently involved in another long, drawn out anti-trust lawsuit against Microsoft.  So, they sought funding by an unlikely partner:  Microsoft.  Novell and Microsoft entered into a Patent Agreement with the stated intention of expanding the interoperability of Windows and Linux.  The terms of the patent agreement were bound by a Non Disclosure Agreement.   So Microsoft, which had very deep pockets, put their fingers in both SCO Group and Novell’s pies. And continued to keep pressure and threats of lawsuits against companies that distribute, and companies that use Unix.    Yeah.  Let that sink in.

 In 2007, a ruling came down that Novell did in fact retain the rights to Unix and Unixware.  A week later, Novell made a promise to the open source community at large that it will not sue users of Unix and Linux.   The open source community rejoiced.

But it’s not over.  Oh no.  Appeals were filed.   More claims and counter claims.  On August 30, 2011, the appeals court affirmed the original trials decisions.  Here is the transcript.   This effectively killed SCO’s case against IBM and most of the other lawsuits.  It was finally over.

The Death of Novell

Now we get back to Novell’s anti-trust lawsuit against Microsoft over Office Suites.  Novell had alleged that back in the mid-1990s, Microsoft deliberately withheld elements of the Windows 95 operating system to thwart development of WordPerfect and QuatroPro for that operating system, and thus giving Microsoft Office a significant head start in penetrating the business market. In 1990, WordPerfect claimed 50% of the market.  By 1996, they were reduced to only 10%.  The claim was for $1.3 Billion Dollars.  Microsoft’s defense was that there was no deliberate withholding of the code, but rather it was “Incompetent Management” that caused the delay in the release of the code.  Yeah.   Let that sink in.   In the end, Microsoft won dismissal of the case.

Even prior to the final completion of these cases, and the funding from Microsoft with the patent agreement, Novell’s finances were strained.   Novell had no choice but to find a buyer.  And it was actually at the end of 2010 that Novell sold itself to Attachmate.  But Attachmate didn’t get everything.  There was also a Patent Purchase Agreement between Novell and CPTN Holdings LLC.    Get ready for the bombshell.

Patent Purchase Agreement

Also on November 21, 2010, Novell entered into a Patent Purchase Agreement (the “Patent Purchase Agreement”) with CPTN Holdings LLC, a Delaware limited liability company and consortium of technology companies organized by Microsoft Corporation (“CPTN”). The Patent Purchase Agreement provides that, upon the terms and subject to the conditions set forth in the Patent Purchase Agreement, Novell will sell to CPTN all of Novell’s right, title and interest in 882 patents (the “Assigned Patents”) for $450 million in cash (the “Patent Sale”).

 Microsoft Forms a Patent Bloc With Apple, EMC, and Oracle.

Yeah.   Let that sink in.

Now, before you think all hope is lost .. a small glimmer of light.  Enter the U.S. Department of Justice.

Wednesday, April 20, 2011

CPTN Holdings LLC and Novell Inc. Change Deal in Order to Address Department of Justice’s Open Source Concerns

Microsoft will sell back to Attachmate all of the Novell patents that Microsoft would have otherwise acquired, but will continue to receive a license for the use of those patents, the patents acquired by the other three participants and any patents retained by Novell;

All of the Novell patents will be acquired subject to the GNU General Public License, Version 2, a widely adopted open-source license, and the Open Invention Network (OIN) License, a significant license for the Linux System;

So, effectively, Novell still owns UnixWare under the corporate umbrella of Attachmate.

Meanwhile, back in Cupertino…

Apple’s history is one of artistic design and innovation.  At one point in its history, Steve Jobs  was compelled to leave.  And Apple sunk to new lows.   Then, in 1997 Steve Jobs returned with a new investor:  Microsoft.  Microsoft was sold non-voting stock, and it helped keep Apple afloat while Steve Jobs worked his magic.  Several years later, most of the stock purchased by Microsoft has been sold.

Thirty years after the commercial displaying the little company fighting  the “Big Brother” establishment, Apple now IS the establishment.  iTunes, the iPod and the iPhone have catapulted Apple virtually into a class by themselves.  With a net-worth which dwarfs all rivals, and even surpassed ExxonMobile this year, few companies have the truly deep pockets that Apple has.  It even blew away Microsoft’s old records.  They regularly WOW Wall Street with their earnings, and the release of a new iPhone, as depicted this year in the image to the left, is always a media event.   Apple is currently worth more than Microsoft and Google combined.

Enter Google

Google was created in 1997 by Larry Page and Sergey Brin, two Stanford University students, and incorporated in California in 1998.   Google quickly made a name for itself as the search engine of choice on the internet, quickly eclipsing Yahoo and other major search providers.  As of 2011, Google boasts over 1 billion visitors per month.   The founders adopted as their informal corporate motto the “Don’t Be Evil” manifesto:

“Our goal is to develop services that significantly improve the lives of as many people as possible. In pursuing this goal, we may do things that we believe have a positive impact on the world, even if the near term financial returns are not obvious…

“Don’t be evil. We believe strongly that in the long term, we will be better served—as shareholders and in all other ways—by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company…”

Over the years, many have questioned whether Google has been successful or not in adhering to this motto.  And certainly a lot of the criticism comes from the question of its’ privacy policies, which have changed considerably over the years. While Google insists that the data it collects is not sold or shared with third parties, it does share that data across an entire spectrum of its own services.   Google’s privacy policies are currently under heavy scrutiny in the EU, which has some of the  most stringent privacy laws in the world.  Certainly, no one can deny that Google is pushing the fringes of what is private and what isn’t.  But to its credit, when major privacy issues are brought up, they do generally scramble to address them.   One could also argue that when privacy issues are brought up, the stock drops, and when the issues are addressed the stock rebounds.  Either way, it’s up to us to keep Google in check when it comes to privacy.  For example, It has one of the most sophisticated and mature maps application, and enhanced it with a product called Street View, in which it sent cars with equipped cameras around the world, driving around and taking pictures.  While privacy advocates cry foul, thus far, there have been no significant court cases documenting specific privacy violations. There were EU hearings on the matter, but Google brought itself in alignment with EU rules.  Either they are incredibly good at hiding their tracks (they do control the world’s foremost search engine), or they are thus far keeping the data internal.

Google also tries to be all things for all people. Google has pushed out a wildly popular email service, GMail, completely free of charge.  It directly competes with social networking giant, Facebook, with it’s own offering, Google+, again free of charge.  It provides online office applications, admittedly not as powerful as their desktop competitors, but they do the job – completely free of charge.  On the web browser front, Google Chrome is rapidly catching up to competitor’s Internet Explorer and Firefox.   In fact, there are so many different applications Google offers free of charge, they have basically made corporate enemies of virtually all other software providers.. Except for the privacy concerns, It’s kind of hard not to like Google.  Until they started moving into the realm of hardware, everything they made they gave to the world for free. And best of all, they kept a sense of humor about it all, from the easter eggs, to the april fool’s jokes.  They even produced a tongue-in-cheek video about Google Buzz with Comedy.com where they act like the stereotypical evil corporate entity some make them out to be.   [youtube]http://www.youtube.com/watch?v=ZGwYrZLvvJU[/youtube]

Google is also a major advocate for Open Software, regularly sponsoring open source coding events, providing means for developers to contribute to existing open source projects, and even hosting the  Google Summer of Code. Their biggest commercial project, however, absolutely must be Android, a linux based operating system designed with smart phones and tablets in mind.

By showing the world that an Android phone can be a direct competitor to the iPhone, Google attracted the ire Apple. Lawsuits were quickly filed against the cell phone manufacturers producing Android based phones.  Steve Jobs had much to say about Google to his biographer:

  “I’m willing to go thermonuclear war on this,” he told Isaacson of the patent lawsuit Apple filed against cell phone manufacturer HTC.  “Our lawsuit is saying, ‘Google you f***ing ripped off the iPhone, wholesale ripped us off,’” Jobs said, according to Isaacson. “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong. I’m going to destroy Android, because it’s a stolen product.”

And apparently Microsoft agrees.  Microsoft’s Steve Ballmer did an interview with the Wall Street Journal in 2010 and was asked about competing with Google’s model of giving away Android for free:

Mr. Ballmer: Android has a patent fee. It’s not like Android’s free. You do have to license patents. HTC’s signed a license with us and you’re going to see license fees clearly for Android as well as for Windows.

“For the past couple of years, Microsoft has been on a tear of signing up Android and Chrome OS device makers to license publicly unspecified Microsoft patents that Microsoft claims are infringed upon by Google’s operating systems.” according to ZDnet.  It has been suggested that Android alone could be Microsoft’s next big $1 Billion a year business, banking as much as $5 for every Android activation.   And the non-disclosure agreements to which all these companies are bound drives the FUD (Fear, Uncertainty, and Doubt) campaign Microsoft has been pushing for so many years against the entire open source community at large.  Time and time again, Ballmer is quoted saying to the world that Linux users must pay.

Where is Google?

With so many enemies, Google is stretched pretty thin.  Yes, Google is working with its Android manufacturers to help defend against all the Apple lawsuits, especially Apple vs Samsung. The following video does a pretty decent job summarizing these actions.[vimeo]http://vimeo.com/49621440[/vimeo]

Google recently bought Motorola’s mobile manufacturing division, and will soon be in much more control of developing phones.  Personally, I won’t be happy until I see Google actually put their name on the phone, and declare to the world that THIS is truly a Google phone.  However, this also puts Google directly in Apple’s crosshairs.  A very bold step.  It almost like Google is stepping up to the plate and challenging Apple directly.  Bring it.

Google is also working with their manufacturers in defending against Microsoft’s patent licensing attacks, or to help defray the costs.  It is also busy addressing privacy concerns with the EU.  And most recently, it has been involved in a US Justice Department investigation regarding it’s search results.  Competitors are saying the Google’s search is unfairly listing Google’s alternatives much higher in the list than it’s competitors.   The chief investigator, a Washington lawyer named Thomas Barnett, is calling for Anti-Trust charges to be brought up against Google, and has even mentioned the possibility of breaking Google up.  Thomas Barnett also happens to be funded by a new coalition named Fairsearch.org.  Guess who is one of the founding members of Fairsearch.org?   Wait for it….    Microsoft.   Yeah.   Let that sink in.

The Big, Big Picture

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We live in a world of consumers and producers.  When it comes to the digital information age, there are really only 3 major platforms on which to present media for consumption:  Windows, Apple OS and Linux.   Apple OS, generally the most closed of these platforms, is controlled by Apple. Windows, what was previous much more open development controlled by Microsoft.  And Linux….   yeah…. Linux.   I’d like to say that Linux truly is the open source platform controlled by the open source community.  Really, Linux is under Microsoft’s foot.   These are the platforms.

Sure, there is the smart phone market, too.  Apple, Microsoft and Google have been making their forays deeply into that market.  Then there is the TV market.  We haven’t seen that war yet.  Apple TV  vs. Google TV  vs  Microsoft TV.   (Yes, Microsoft TV.)   There is the video console market, but really, here in the US, the big one is X-Box, controlled my Microsoft.    And all these platforms will be fed by the Apple App Store, the Microsoft Windows Store, and Google Play.

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Essentially, the feeding troughs have been placed, and the winners are those who control the platforms, namely Apple and Microsoft.  The losers are consumers, software developers and to a lesser extent OEM manufacturers.   Sure, Google is still in the game, but their platform is Apple and Windows; and the one platform they created from open source is still under Microsoft’s feet, and being attacked by Apple.  And to top it off Google is in the process of being drawn and quartered figuratively by their own doing, and literally if Thomas Barnett has his way with the Justice Department.

And now Microsoft, with the launch of Windows 8, gives us the release of the Microsoft Windows Store, and gets to start putting the crunch on software developers.   Yes, software developers can, at least for now, opt out of marketing their software through the Microsoft Windows Store, and continue their own distribution channels, and keep their own profits.  But if anyone thinks for a second that Microsoft will have any fear, any hesitation about taking the next step, think again.  With all these corporate giants, they can afford to push just a little too far, to see how far they can go.  It’s just a matter of inching further, and further in, until some government somewhere says “No No, you can’t do that.”

Now, to be very clear, thus far, there is NOTHING illegal about any of this. Any thing that was previously illegal has previously been addressed by courts and governments.  What Microsoft is doing is following a very successful paradigm.  Quite frankly, if I am an investor in Microsoft, then they are my white knight.  They are one of the most aggressive companies around in terms of defending their marketplace, and in finding new ways to make profit. And as an investor, they are defending my investment better than any other company in the world could.   This is the free market.  If I am an investor in Apple, they too are aggressive in terms of defending their marketplace. And again, I am happy knowing that my investment is sitting with a company that has the drive and the deep pockets to protect my investment.

This is the world we consumers helped to create.

We’ve come full circle.  So let’s go back for a second and take Gabe Newell’s comments in full context.  Full Quote:

On Valve’s interest in Linux

“The big problem that is holding back Linux is games. People don’t realize how critical games are in driving consumer purchasing behavior.

“We want to make it as easy as possible for the 2,500 games on Steam to run on Linux as well. It’s a hedging strategy. I think Windows 8 is a catastrophe for everyone in the PC space. I think we’ll lose some of the top-tier PC/OEMs, who will exit the market. I think margins will be destroyed for a bunch of people. If that’s true, then it will be good to have alternatives to hedge against that eventuality.

Gabe,  meet me over at camera 3…

Hey, how ya doing?  I agree, the lack of a killer Game, and a killer Application for that matter, have helped keep Linux back.  So has Microsoft. And they will continue to do so.  Linux is in many ways a superior product, which is why Apple converted their OS to a Linux base; and it’s why Microsoft have felt so threatened as to spend so much of their money on controlling it.

I hope my article shows that your statement about Windows 8 being a catastrophe – I totally get it.  While Windows 8 may itself be totally cool, with many new features that consumers crave; the philosophy and business practices of  Microsoft is a catastrophe initially for developers, and potentially for consumers in the long run.  And we’re seeing that echo though the tweets of developers all over the world.

But the decision to develop for Linux as a strategy to hedge against destroyed margins and control over software development?   Really?

Granted, Linux/Unix is arguably  the most powerful OS the world has known.  It’s potential may never truly be realized. Linux could be so much more than it is right now.  And don’t get me wrong, I’m elated that Valve is interested in Linux, and will be developing software for it.   Really decent, first rate games is something that Linux has sorely lacked since it’s inception.   Sure, there is WINE, upon which we can get some of those games to run, but usually with limited functionality.   So, a game developed for Linux natively?   I am 100% behind you there.  And I applaud your determination in bringing to the platform that which it so sorely lacks, and potentially bringing a new wave  of Linux users into the fold.

But as a means of hedging against Microsoft specifically,  and Apple potentially?  Do you really think that developing for Linux is the way to cover the spread?  It’s  nice thinking.   And I even think that if you can get a good MMO that is cross platform, and F2P, selling the in-game additions might yield some profit.  Enough to cover the spread?   Well, the strategy is better than nothing.   But I wouldn’t brand it a great strategy.

What might be a better strategy in the long run?  You know anyone that knows how to write a kernel?

No?  BOOM:  STEAM SALE!!!  😉

….And In This Corner

  Well, the day is finally here. The mainstream world gets it hands on Microsoft’s newest creation Windows 8. For some of us like myself we have been testing and running Windows 8 for months, and we know intimately that this version of Windows may be the most polarizing upgrade of all  time. There is simply no simple conclusion to what Microsoft has done. Opinions of this operating system has already divided us like the Presidential race that’s happening at the same time. The middle ground has been blurred — the conclusion angry pitch fork carrying villagers on one side and fan boys and apologists on the other, but regardless of what you think. This is what we know.

Ballmer and Redmond Have Gone All In…

  Microsoft has bet it all on 8, tablets, desktops, mobile, and the Xbox have all  been metro-ized and have left no options for retreat. That’s right, the entire fate of civilization has come down to color coded tiles and a touchy — feely UI. Although I personally appreciate bold moves and brave decisions  I still couldn’t help but thinking after I first tested this interface that someone, somewhere had completely lost it and their would some hell to pay. From a purely technology standpoint, Windows 8 represents a radical shift in paradigm for desktop users mainly because it was simply not built for the desktop. Redmond, in it’s attempt unify their product has done the big no no — a brute force hack of the user.

Windows 8: An Experiment in Social Hacking

«Change comes gradually or it comes suddenly, but sudden change will be met with furious resistance.»

You see, for most us change is something we just don’t like to do. We are in essence walking, talking computers running routines and sub routines that we call habits. Those habits become our applications that run our lives, and when their is attempt to rewrite our programming is is perceived has a viral attack or a hack, and our defense system now goes on the offense. Take me for an example. A computer professional with over 30 years experience in building, testing, and using all variants of computer technology. I currently work in the field and would consider myself a progressive technologists. Now because I think so highly of myself ,of course, I don’t like to feel stupid. Well, 8 made me feel stupid, which is not easy. I started on computers before there was a GUI! Just code and more code. I have seen every variant of every known OS in the history of the world and Windows 8 dares to defy my Godlike status and incredible ego. Right or wrong, I have expectation as a user not to be bullied or pushed into routines that simply don’t work for me and this is where Redmond has made their biggest mistakes.

Break the Laws of Usability at Your Own Peril

«Yes, there are laws and rules and breaking those laws have a penalty. But if you are going to break an existing law you had better make sure that your way is better.»

This is precisely what Microsoft did not do. They did not create a better way, they just simply abandoned «the way» kidnapping the user and dragging them down a path that is confusing and unintuitive. Here is some examples of bad tragic usability errors.

1. Sorry Microsoft on the desktop we still use a mouse and keyboard. Creating a desktop paradigm based on a tablet format and function simply sucks. Do I have to get technical here? It’s just bad on top of more bad.
2. Did I tell you I wanted to be able to touch my desktop or laptop? Redmond has a created a solution looking for a problem. Most all usability studies that I have read have come to the same conclusion. Touch interfaces need to be installed in certain form factors and desktops are simply not one of them. Repetitiously reaching out to touch a desktop or laptop can lead to a condition nicknamed «elephant arm». This is where the sitting postion and constant reaching of the arm would cause the arm to tire and strain. Standing touch interface are meant for short term use such as ATM’s or other quick use devices. On the flip-side of this, the laptop form factor creates another dilemma having a keyboard, touchpad, and a touch interface creates a dilemma of choice. The mind has to process first which how to input the information before it does it. The repetition of this dilemma will lead to frustration for the user and ultimately abandonment of options. Implementing a function that will ultimately be abandoned is an expensive gimmick or trick, not a viable solution. Plus, computers are shared devices. Don’t touch my screen!!!
3. Onscreen hotspots and triggers need to be clearly defined and not hidden like some sort of lost treasure that I need a map to find. Windows 8 sufferers from excessive mouse travel and lost functions syndrome. Yes, I just made that up to define something that should never exist in the first place. Who told Microsoft that hiding things were cool. I do not want to feel satisfaction because I found something that should have plainly labeled  and unhidden in the first place. I’m sorry but as I get older my since of adventure and wonder has been placed with the ultimate satisfaction of expectation. I expect things to be where they are suppose to be and I hate scavenger hunts.
4.Being a Duo is a recipe for disaster unless your Hall & Oates. Look I’m sorry the dual desktop environment could quite possibly be the most schizo idea ever. «Let’s give everyone’s computer a split personalty.» Whatever drugs produced these results should be adopted by the military and used as a weapon of mass confusion. This to me is the the biggest usability no no. If someone told me they were going to attempt this I think I would have no problem in saying they were crazy, but using Win 8 and the constant switching between Metro and classic makes me feel crazy. This reason alone is why I am refusing to update my other PC’s and the people that trust me to Win 8 simply, I don’t won’t the headache or responsibility of the training and support.  
5. If you make my computer uncomfortable, I won’t use it. Although that does not apply for me because I will not abandon my computer but I will abandon you. As I am a Mac user I have options, and so do other users. In fact, the desktop is already under siege by the mobile market which includes tablets phones and other hybrid devices. Although that sounds like Microsoft has gambled correctly, in actuality they haven’t. Mobile interfaces and desktop interfaces are simply not the same and forcing one to fit into another represents really bad judgement! Judgement that may have short and long term ramifications. To understand this MS need only to look in their own backyard. Less than 3 years ago Internet Explorer had a 90% market share, but because of MS’s persistance in going against the grain, and not in a positive way, that share has eroded to below 40%. Remember the original tablets, put out years ago by Microsoft and it’s partners. Well, Microsoft used the exact same tactics of trying to force a modified desktop interface into a tablet form factor. It didn’t work and tablets were widely looked at as a failure until Apple rescued the market in 2010 with the iPad. Microsoft’s failures in the smart phone sector has been widely attributed to their inflexibility, stubbornness, and failure or audacity to recognize change. But more closer to the point once again Microsoft attempted to shrink down their desktop OS and fit it into a phone instead of understanding the inherited diference. If Microsoft needs to further understand the speed at which things can happen, go north and talk to RIM. Remember Palm?

The price of failure is high… 

This is not Vista. Market has changed, conditions have changed, the economy has changed and predators are everywhere. Microsoft is under siege in every front of it’s business and the perfect storm of competition, economy and failure could cause a disaster that would affect the entire PC industry. PC sales have been on the decline now for 6 years. MIcrosoft has created a condition of dependency with their OEM partners — their fate is tied for better or worse to Microsoft. Once profitable companies like Intel are now reporting losses for the first time. Intel who was once the king of chips is getting smothered by the ARM based mobile markets. All in all it was really bad time for MS to have a misstep in direction. Win 8 is not the real problem, but rather Redmond believing their own hype and refusing to listen to early reports of discontent with their flagship product. This was a really bad time for Microsoft to get all «radical» on us and not be able to back it up in execution. Look Win 8 will sell, but I guarantee you MS will begin to bleed in all of it market sectors because of it. Even worse, it still seems like the old guys just don’t get it. Either one of two things happened here. Either Win 8 is a product of old guys trying to hard to be cool, or the old guys stepped side and let the young inexperienced free radical do what he wanted. Either way ,at least in my book, I don’t see any way that MS will win this round.